Xinshixiang is a famous content marketing we-media company in China. The WeChat official account “thefair2” has attracted a large number of loyal fans by its high quality articles, strong event marketing ability and unique style. The company has planned and organized many popular activities such as “Escape from Beijing, Shanghai, Guangzhou” and “Books on the Underground”. Xinshixiang aims to provide values and methods for modern urban lives by means of high quality contents production and new spread modes.